![]() ![]() Local collaborators include Jessica Berg, CWRU School of Law co-dean Aaron Goldenberg, Roselle Ponsaran and Ben Schwan from the Department of Bioethics at CWRU School of Medicine and Eric Kodish in Department of Pediatric Hematology-Oncology at Cleveland Clinic Children’s. ![]() Mehlman is joined in the research by co-principal investigator Kim Kaphingst at the University of Utah. Once the data is collected and analyzed, they will share their findings and make policy recommendations. Researchers will learn about nudging techniques used to recruit participants, including skewing the questions asked and the checklist items on consent forms, and how potential subjects view their use. “But when we think about nudging people to be subjects in medical trials, that troubles me. Although researches in this field have not proven that subliminal messages affect human behavior per se, results of the studies that examined the effect of. “Nudging includes accepted public health practices such as putting calorie counts on products when it’s not required, placing salad on the menu before the entrees and displaying graphic images on cigarette packages,” Mehlman said. ![]() The team plans to examine ethical and legal concerns raised by the use of nudges-an approach rooted in behavioral economics, decision making, behavioral policy and social psychology-in obtaining consent from people participating in biomedical experiments. Mehlman, who also co-directs the Law-Medicine Center, is a part of a research team recently awarded a four-year $1.6 million grant by the National Center for Advancing Translational Sciences at the National Institutes of Health (NIH). Petersilge Professor of Law at the Case Western Reserve School of Law. “If you can’t use nudges to sell Coke, should you be able to use them to get people to participate in medical experiments?” said Maxwell Mehlman, the study’s co-principal investigator, Distinguished University Professor and the Arthur E. ![]()
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